Shown where it matters
Placement tied to a real need inside your verified service areas, instead of a banner shown to everyone.
FOR BUSINESSES Onboarding information
Help arriving families find your business.
Boris™ is a free guide for U.S. military-connected families moving overseas — and for everyday life once they land. Business onboarding is planned for November 15, 2026. Requests and payments are not open yet. Gold is planned as optional, clearly labeled paid placement.
Business onboarding is planned for November 15, 2026, subject to readiness checks. Requests and payments are not open yet.
See what Gold offers · How verification works · Billing and cancellation
WHY MILITARY FAMILIES MATTER LOCALLY
People who need everything at once.
A PCS is a forced restart of a household in a country the family has usually never lived in. Almost nothing about that decision-making is casual.
01 / TIMING
They buy in the first weeks.
Housing, a car, insurance, a phone, furniture, childcare. A move compresses those decisions into a short window that starts before the plane lands.
02 / TRUST
They arrive without a local network.
Newcomers ask whoever they trust first, usually in English, usually about a market they have never dealt with.
03 / DURATION
The relationship outlasts the move.
Once a family has finished arriving, Boris™ switches to Settled — local guides, places and the directory stay useful for the whole tour.
WHAT YOU GET
A free listing first. Gold when it fits.
A free listing gives families the facts about your business. Gold adds paid placement for relevant services within your approved coverage. Payment never buys an editorial recommendation.
Local, Country or Network
Scope follows your verified reach — one community, several in one country, or communities across supported countries. A wider plan never implies automatic exposure everywhere.
Aggregate performance
See aggregate impressions and actions such as website, call and directions clicks. These are activity counts, not identified customers or promised sales.
Listing requests are not open yet. Browse the directory
HOW BORIS™ CONNECTS FAMILIES AND SERVICES
Relevance, not reach.
Four steps, and Discover is not an ad feed — which is exactly why families read it.
01
Prepare your business details
Prepare your actual service areas and contact details. After onboarding opens, a person will check representation before an invitation.
02
Describe your service
What you help customers with, how they use it, and where you can genuinely serve them.
03
Verify your reach
Coverage comes from real locations and genuine service areas — we do not invent offices.
04
Go live where it fits
Planned placement depends on approved service areas, app availability and a relevant family need.
Public business listings are available for the Kaiserslautern Military Community first. Fresh app setup currently offers KMC; additional destination access is being verified. Business requests and payments are closed pending the planned November 15 start. No publication or paid availability is promised for any community.
WHERE PARTNERS MAY APPEAR
Some parts of the app are open to partners. Others never will be.
The second list is the reason the first one is worth anything.
Discover and the directory
Local discovery, the factual directory, and placements that match a real need in front of the family.
Checklist, entitlements, emergency contacts
The steps, entitlements and emergency contacts answer to evidence and to the office responsible for the claim — never to a subscription. Where a step needs a local service, a Gold partner can appear below the official instructions as an optional, labeled suggestion. Paying never changes the steps, the facts, or their sources.
ANALYTICS
Numbers that mean what they say.
- Exposure
Impressions across the available placement surfaces, reported as exposure — never dressed up as demand.
- Actions
Call, WhatsApp, directions, website and email clicks, counted as actions — not completed purchases.
- Outcomes
Activity counts do not identify customers or show whether a purchase followed. A click is not revenue, and Gold does not promise sales.
- Limits
An impression is exposure; a click is an action. Neither tells you who the family is or whether they bought from you.
We also do not quote audience figures we cannot defend. During onboarding you get what can actually be measured, with the definition attached.
WHAT MONEY CAN’T BUY
Some things here are not for sale.
This is why families trust what they see: Gold placement is labeled as paid, and paying never changes the facts of a listing, the order of the free list, or the checklist steps.
01 / EDITORIAL
Payment never buys judgment.
A partner cannot shape guidance, even when its expertise informs our research.
02 / VERIFIED
Boris Verified cannot be bought.
Boris Verified is a future, criteria-first distinction. We aren’t awarding it to anyone yet, so no listing carries it today — and payment won’t buy it once we do.
03 / SAFETY
No forced placement.
No forced placement in the checklist, entitlements or emergency contacts. Where a step needs a local service, a Gold partner can appear below the official steps as an optional, labeled suggestion.
04 / DISCLOSURE
Businesses run by the founder’s family are labeled.
Cristian, who builds Boris™, runs a TLA (temporary lodging for arriving families) in Landstuhl with Irina — Mumo’s Inn, where the app started. The Zoomies Club, a dog-sitting listing, is also run by the founder’s family. Neither carries a paid or editorial badge; both are labeled “Run by the founder’s family” in the directory. Tita’s Guesthouse is a separate family business and keeps its Gold label — it’s on a free arrangement, at no charge, and is disclosed here for the same reason.
PLANS AND TERMS
Written so you can walk away.
There is no public price list, and this page is not one. Eligible options and their terms appear after your claim is verified — so what you see applies to your business, not to a category.
Monthly, cancel any time
No minimum Gold term. Your agreed price is protected for the first 12 months on the same plan and coverage while the subscription stays active.
No commissions, no negotiation
No revenue share and no individual deals. You are not charged per category, per extra base, or by the size of your company.
Your record survives
Leaving a paid plan does not erase your directory listing. Pricing changes come with advance notice, never silently.
YOUR LOCAL COMMUNITY
Explain your service in the right context.
Country pages show local context and information in English and the local language. Choose the market you serve, wherever you are browsing from.
ONBOARDING STATUS
Business onboarding is not open yet.
Business onboarding is planned for November 15, 2026, subject to readiness checks. Requests and payments are not open yet. Read the model here without submitting personal or payment information.
Onboarding informationBoris™ is independent of the U.S. government. Gold Partner is a paid commercial label; Boris Verified is an editorial distinction that cannot be purchased. Nothing on this page is an offer of a specific price or an advertising performance guarantee.